Bransby Horses, one of the UK’s largest equine welfare and rescue charities, has today (Monday 21st September) launched a new logo, branding and updated website, as it looks to build greater awareness and support for its life-saving work.
The charity started the carefully budgeted project last year, after internal and external research identified that the previous logo and branding didn’t standout and was no longer fit for purpose.
Since then, Bransby Horses has been significantly impacted by flooding and then the lockdown due to Covid-19, resulting in the unveiling of the rebrand (which was budgeted for last year), being put on hold until now.
The rebrand has been planned and delivered by the charity working alongside design and print agency Ruddocks.
It has resulted in the creation of a new logo, as well as fresh typeface and design principles for all communication assets.
The charity, which cares for almost 1,000 equines, has also launched a new-look website to bring to life its mission to improve the lives of horses, ponies, donkeys and mules, and engage new and existing supporters around how they can help.
As part of the rebrand, the charity is refreshing all signage across its two sites, at Bransby and Barlings in Lincolnshire, and updating staff uniforms to reflect the charity’s new logo and colour scheme. This will be done in a phased way over time, in order to keep costs to an absolute minimum.
Alex Kinnear-Mellor, Marketing Manager at Bransby Horses, says:
“We last rebranded almost a decade ago and, since then, the charity has evolved and grown considerably.
“We knew we needed to evolve the brand and we started the rebranding process last year, following research which revealed that our old logo and branding was struggling to gain cut-through and traction, particularly on social media channels.
“Working with Ruddocks, we’ve created a new logo and branding which is bold and confident, enabling us to better standout in a digital age where visibility is everything.
“The services we offer as a charity are, sadly, more needed than ever before, and through this rebrand we hope to boost visibility and awareness of our life-saving work and build a better understanding amongst new and existing supporters of how they can help us.”
Andy Clayton, Head of Client Strategy at Ruddocks, says:“Helping brands to standout through distinctive, creative design and print is what we do best, so when Bransby Horses approached us with their challenge, it was one we were only too happy to accept.
“The new logo and branding has been designed to be distinctive, eye-catching and memorable, addressing the charity’s challenges and providing the perfect platform to communicate how it’s improving lives through rescue, rehabilitation, rehoming, education and providing a safe-haven.”
Bransby Horses unveils new branding
21st September 2020